Combined, industry leaders FanDuel and DraftKings plunged more than $750 million into TV commercials, radio spots, digital ads and other promotions.

Welcome to the big time.'Īt its peak last summer, a daily fantasy get-rich-now commercial aired every 90 seconds on television. Now those men and women are jumping, cheering, fist-pumping - each celebrating mammoth, seven-figure jackpots. This is a play-as-much-as-you-want, whenever-you-want fantasy league. T here's a game within the game that requires a different set of skills,' actor Edward Norton says in the voice-over as quick-cut video images show young men and women bathing a dog, jogging on the street, sweating in a sauna - all while staring, hyperfocused, into their smartphones.